The Marketer’s Guide to Customer Loyalty

Customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. “The Marketer’s Guide to Customer Loyalty” is here to help you make sense of all the moving pieces in building, executing, and maintaining a successful loyalty initiative. Whether you’re a loyalty expert or are just starting out, this guide has something for everyone!

Through reading this guide, you’ll learn:

  • What still works with customer loyalty and what’s changed in the digital age
  • How to debunk long-held myths
  • Best practices for building loyalty with today’s customers.
  • New channels for building a customer loyalty strategy
  • Actionable, cutting-edge strategies to implement into your loyalty initiative in all five categories of loyalty measurement.
  • Metrics for collecting and analyzing data to measure your progress, along with tips to help boost your results.

And much more!

Sponsored by BigDoor

BigDoor has helped leading global brands, such as Starbucks, CBS, and Microsoft, build customer loyalty. Our team has been a leader in using game mechanics to build loyalty since 2009, and over the last few years, we’ve grown into one of the leading loyalty technology companies in the marketplace. We’ve served over 75 million users, and counting. Our team of experts provide peace of mind, strategic counsel, and the tools to help your program kick off on its best foot and continue to grow for years to come.