Leading companies, such as IBM, know that when different departments across the organization use social media to listen to their audiences and peers, they get stronger insights into their customers, competitors, industry, and communities.
Download this White Paper to find out how social media is sparking a new era of customer and industry-understanding in technology enterprises and how industry leaders are overcoming the challenges of integrating social media across their organization.
Sponsored by Hootsuite
HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit www.hootsuite.com.