Make Your Social #FAILPROOF

cover image9 Types of Social Media #FAILS and the Lessons Learned

Social media fails are an unfortunate byproduct of marketing—and life—on the web. No brand, no matter how small or large, or how big its marketing budget, is safe from social mishaps. After all, behind the fancy brand logos, apps and contests, there are real people running these social media accounts—and people are not perfect. You can either choose to learn from the mistakes of others or be destined to repeat them.

This white paper reviews 9 social media fails and provides shining examples of companies that crashed hard. We will discuss why these social missteps are fails, how they happened and detail how they could have been avoided. You’ll also come away with useful tips to help prevent social fails from happening to you.


Sponsored by Hootsuite

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit

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