Grande Guide to Social Advertising
Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … Read more
The Multiplier Effect of Integrating Search & Social Advertising
Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … Read more
50 Social Marketing Campaign Ideas
Are you looking for inspiration on how to make your next social marketing campaign a huge success? Well look no further. Offerpop has jam-packed their newest white paper with creative ideas from their customers across the globe. No matter what … Read more
Look Book: Social Marketing Campaigns for the Holidays
Want to nail your holiday season marketing with creative social marketing campaigns? This look book features loads of smart tips and creative ideas from brands like Overstock.com, Saks Fifth Ave., L’Oreal and more. You’ll learn how to: Launch Black Friday … Read more
Top 5 Questions When Choosing Your Online Review Platform
How to ask the right questions, chase perfection and eliminate risk when choosing an online review platform. Find out the essential questions you should be asking when looking for the perfect online review platform with our free eGuide. We’ve covered … Read more
The Definitive Guide to Instagram Marketing
Instagram is revolutionizing the visual web. With more than 200 million active monthly users and over 60 million photos shared each day, it’s evident that consumers can’t get enough. So how do you tap into this massive, engaged audience to … Read more
A Guide to Evaluating Enterprise Social Relationship Platforms
For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous stakeholders in separate departments. SRPs allow for all departments and … Read more
How to Turn Employees into Brand Ambassadors
Successful brands, whether big or small, need ambassadors to trumpet their products and services. Product evangelists have been around longer than the web, while celebrity endorsements and all types of brand promoters have existed for a long time. In fact, … Read more
How to Get Social Media Influencers Talking About You
Who are social media influencers and why are they so important? A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform. He or she can … Read more
8 Ways to Build Your Brand Using Social Media
Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, with their likes and dislikes about the brands, products and … Read more