Real-Time Marketing: Go Beyond the Buzz

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Definitions, Examples and Work Plans to Get You Started

Social media has removed the barricade between brands and consumers, letting them connect directly to one another. Marketing in social media is not about broadcasting a message or talking at your consumers. It’s about talking with them.

Real-time marketing takes it one step further by allowing brands to share an experience with their audience and be a genuine part of the conversation.

In this white paper you’ll learn about:

  • The different types of real-time marketing and how to utilize them within social media
  • Useful tips on how to set up a real-time marketing team
  • How to implement a monitoring strategy
  • How to create successful content

Sponsored by Hootsuite

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit