Go Further With Mobile Marketing
Did you know 65% of marketers have no official mobile strategy? Don’t let that be you. Punch above your weight with this guide from Oracle featuring advice on SMS/push notifications, cross-channel integration, and performance testing. Understanding the core: Cross-channel strategy … Read more
6 Reasons You Need Marketing Automation
Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … Read more
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Date: Sep 25, 2018 1:00 EST (10:00PST)Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics
The Marketing Automation Playbook
Could your marketing efforts use a little kick? Are you looking to capture more leads, convert them to sales, and score more revenue? It’s time to get in the game with marketing automation. Discover all the ways marketing automation can … Read more
The Ultimate Guide to Marketing Automation Terminology
If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon. This marketing automation guide from SharpSpring covers: Marketing automation features and their uses Commonly used industry terms Essential marketing automation metrics … Read more
5000+ Martech Tools: What’s a marketer to do?
Date: Aug 21, 2018 1:00 EST (10:00PST)Speakers:
Scott Brinker, MarTech Conference Chair and Editor, chiefmartec.com
Anand Thaker, CEO and Founder
IntelliPhi
Key Marketing Ops Capabilities to Boost Revenue
Date: Aug 7, 2018 1:00 EST (10:00PST)Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise
5 Marketing Predictions for the Next 5 Years
The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of … Read more
Evolve Now To Personalization 2.0: Individualization
To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable … Read more
2018 Marketing Technology & Operations Salary Survey
How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? As the lines between marketing, technology and management continue to blur, … Read more