The Ultimate Guide to Marketing Automation Terminology

Your cheat sheet to demystifying marketing tech

If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon.

This marketing automation guide from SharpSpring covers:

  • Marketing automation features and their uses
  • Commonly used industry terms
  • Essential marketing automation metrics
  • Specific terminology for marketing agencies

Sponsored by Sharp Spring
SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industries top platforms in terms of features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications.