Your Customers Expect And Will Reward You For Personally Relevant, Value-Added, Individualized Experiences
To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization.
The good news: Customers are willing to share personal information with firms in exchange for more valuable experiences. The challenge ahead: Digital business pros must now react in real time to their customers — across multiple internal teams.
This report, sponsored by Iterable, offers best practices and next steps for digital businesses that want to evolve from segmentation to individualization.
Sponsored by Iterable
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.