Key Marketing Ops Capabilities to Boost Revenue

Date: Aug 7, 2018 1:00 EDT (10:00PDT)

Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise

While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of MarTech companies vying for your attention, it can be tough to decide where to focus your efforts.

Join SiriusDecisions and Openprise experts as they share best practices for improving your marketing and sales infrastructure to align with modern B2B demand processes.

Attend this webinar and learn:

  • The most important capabilities marketing and sales ops need to improve to deliver more revenue.
  • Key considerations in deploying those capabilities at scale.
  • Common pitfalls that keep marketing and sales operations teams from achieving success.

 

Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
John is a dynamic, results-driven leader who thrives on helping organizations accelerate the maturity of their business operations. He has more than 20 years of experience in marketing operations as both a practitioner and consultant.

Allen Pogorzelski, Vice President, Marketing, Openprise
Allen leads the marketing team at Openprise, where he’s helping marketers solve the problems with data and business processes that he’s faced throughout his 20 years in marketing. Prior to Openprise, he led marketing at both large companies and startups, including Selectica, CipherCloud and Softchain.

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Sponsored by Openprise

Openprise automates all the painful, manual processes that sales automation and marketing automation solutions don't. Openprise is a data orchestration platform that allows data-driven marketing and sales teams to automate hundreds of business processes like list loading, data cleansing, deduplication, lead-to-account matching and many more. Openprise is designed from the ground up for CRM, so it has the business rules, best practices and data built right in, and it seamlessly integrates with solutions like Marketo, Oracle Eloqua, Pardot, Microsoft Dynamics and Salesforce so you're up and running fast. Openprise customers experience improved campaign performance and execute faster, with fewer resources.