The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled.
Now, a brand is powerful because of the data it collects and how it uses it to serve its customers. The value of data is only going to increase as we move from a handful of brands owning first-party data to a greater democratization of information. As a result, consumers will have much more control over their personal data and more companies will be able to generate their own first-party data.
This white paper from Emarsys looks ahead to identify the trends and technologies that are most likely to survive the hype cycle and become the must-haves of the near future. The white paper explore the five predictions Emarsys believe smarketers should be excited about and prepare for over the next 5 years.
Sponsored by Emarsys
Emarsys is the largest independent marketing platform company in the world. Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. This enables companies to scale marketing decisions and actions beyond human capabilities.