Customer Data Challenge: Improve martech efficiency and ROI with unified data

Date: Sep 25, 2018 1:00 EST (10:00PST)

Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics

Unifying the data that resides in your martech stack is a huge challenge – one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration.

How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels?

Join our martech experts as they explain how unifying customer data can result in a more efficient martech stack – to deliver more compelling marketing messages and, ultimately, customer experiences.

Attend this webinar and learn:

  • How to architect your martech stack to unify your customer data silos and maximize stack efficiency
  • Identity resolution techniques that increase customer data accuracy as well as knowledge of your customers across the organization
  • Brand case studies that demonstrate how leading brands approach their martech stack to improve data ROI


Matthew Mobley, CTO, Merkle
Matt leads Merkle’s Enterprise Technology Group and has 20 years of IT experience with 16 years focused on marketing technologies. He has helped clients evolve and improve their marketing efforts around multi-channel customer relationship management, and he has specific experience from traditional data warehousing to big data management, and from analysis to channel execution.  

James McDermott, Co-founder and CEO, Lytics
James is the Co-founder and CEO of Lytics. He was previously CEO of Storycode, a mobile software company acquired by Postano, and VP, Business Development at Webtrends, an analytics and optimization company.

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Sponsored by Lytics
Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touchpoints, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to target audiences across web, mobile, email and social. Connected consumers evolve faster than traditional marketing. Lytics goes beyond the usual analytics and insights to action. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life. Customer-centric companies take advantage of the Lytics platform’s data science and predictive analytics to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth.