About BlueConic
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe.
Resources from BlueConic:
Data Down the Drain? CDPs Bring Value to an Underutilized Asset
Date: May 23, 2023 1:00 EDT (10:00PDT)Speakers:
Alex Sarson,
Pre-Sales Consultant, BlueConicCraig Howard,
Chief Solution Architect, Actable
What Is A CDP? And What Isn’t A CDP?
“What is a CDP?” Everyone from day-to-day marketers to CMOs continue to ask this question as they research both customer data platforms and other technologies to determine what is the right mix of solutions for their martech stack to meet … Read more
The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era
The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a … Read more
Building a Business Case for a Customer Data Platform
Getting buy-in from leadership for “yet-another-three-letter acronym” marketing platform is challenging, especially when it feels like you aren’t making the most of your existing martech stack. You can’t take full advantage of these marketing solutions because of a lack of … Read more