A Beginner’s Guide to Omnichannel Marketing using Marketing Automation
As more and more brands turn towards their marketing teams to create personalized user experiences, MoEngage created “A Beginner’s Guide to Omnichannel Marketing using Marketing Automation.” In this guide you’ll learn: What, why, and how of omnichannel marketing Usage of omnichannel … Read more
How to Personalize Cross-Channel Campaigns Using Metadata
Inside Iterable’s personalization playbook on user segmentation, we expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative … Read more