Enterprise Marketing Work Management Platforms: A Marketer’s Guide
Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at a brand or employed by an agency. Enterprise marketing work management tools can offer significant benefits that help marketers get a handle on their work and better communicate with colleagues. Read more
The 5 Building Blocks of a Successful Digital Marketing Campaign
In this extended edition, updated for 2021, we’ll take a deep dive into the 5 pillars of a successful digital marketing campaign. Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) Content Marketing Social Media Web Design Each section will expand on … Read more
Gear up for growth
In this white paper, Fiverr Business has compiled a list of five actionable steps to bring your business to the next level: Step 1: Start With an Agile Strategy Step 2: Build a Strong Brand Step 3: Complete Your Digital Transformation … Read more
10 Essentials to Precision Demand Marketing
Right now, today, you must be able to put the buyer and the buyer’s experience at the center of everything you do. This is about connection. And the human touch. It’s about building trust in your brand. And creating buyer … Read more
Gartner Magic Quadrant for Multichannel Marketing Hubs
The report evaluates 20 marketing technology vendors, and we believe it can help you zero in on the right marketing solution for your business. Learn more about how Acquia Marketing Cloud has been evaluated and why we think it truly … Read more
Nielsen Annual Marketing Report: Era of Adaptation
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. … Read more
2020 Hispanic Market Report
In this white paper, you’ll get actionable insights on the overall U.S. Hispanic market. Know more about the spending habits, media and tech behaviors of the Hispanic market, and how they differ from their non-Hispanic neighbors. Get the marketing insights … Read more
A Beginner’s Guide to Omnichannel Marketing using Marketing Automation
As more and more brands turn towards their marketing teams to create personalized user experiences, MoEngage created “A Beginner’s Guide to Omnichannel Marketing using Marketing Automation.” In this guide you’ll learn: What, why, and how of omnichannel marketing Usage of omnichannel … Read more
How to Personalize Cross-Channel Campaigns Using User and Event Data
When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … Read more
How to Personalize Cross-Channel Campaigns Using Metadata
Inside Iterable’s personalization playbook on user segmentation, we expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative … Read more