Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s  latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies.

The brands fully embracing personalization are each realizing strong value for their business. But it doesn’t stop there.

Brands are equally committed to enhancing value for their customers. They understand that customers want more from personalization than just seeing their name in an email. Customers want practical savings and features that reflect their interests and past interactions.

This infographic from Deloitte zeros in on what truly matters to customers, prioritizing the most relevant
channels and leveraging impactful technologies and creative resources, these brands are achieving outsized results.