Examining how mailers utilize the channel, what challenges they face, and consumer sentiment, ensuring your direct mail initiatives remain successful.
Franklin Madison Direct’s 2025 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to present a full-spectrum view of the current and future landscape of direct mail.
Their 2025 research shows that mail has not only maintained its effectiveness but, in many cases, outperformed other direct marketing channels. Discover why marketers are refining campaigns through advanced testing and data-driven creative and how consumers are responding with greater engagement.
What you’ll find in this report:
- Performance benchmarks and metrics
- Strategic best practices
- Consumer behavior insights
- Future trends and opportunities
Sponsored by Franklin Madison Direct
A leading direct response advertising agency, Franklin Madison Direct provides performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth.