This essential media performance audit checklist is a tactical framework designed to help marketers evaluate spend, uncover inefficiencies and align strategy with business goals.
Whether you’re vetting a new agency, managing in-house, or optimizing an existing partnership, this tool guides you through a six-step process — from setting a consistent data window to diagnosing market dynamics and building a brand-demand map.
Learn how to assess performance, ask the tough questions and defend budget decisions with clarity. Ideal for marketers seeking smarter media strategies, especially in volatile economic conditions where every dollar must work harder.
Inside you’ll find:
- A step-by-step performance audit
- A checklist to uncover inefficiencies and misalignment
- A market mapping tool that blends demand signals with brand strength
- Guidance on how to defend your media budget with data
Sponsored by Quad
Quad is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to remove friction from wherever it occurs in the marketing journey.