The Ultimate Content Strategist Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success
Most content marketers are faced with evangelizing the practice of content marketing while creating a strategic roadmap that ensures success once they start executing. This isn’t easy. In fact, it’s incredibly difficult, and while there are manybits of advice about … Read more
The Marketing Automation Success Kit
With results like these, it’s no wonder that marketing automation has now amassed widespread interest across industries — in fact, 79% of top-performing companies have been using marketing automation for more than two years. (Gleanster) So how do you join … Read more
Modern Marketing Essential Guide to Cross Channel Marketing
Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for marketers to … Read more
The Savvy Brand’s eBook to a Successful Brand Ambassador Program
As brands have become more entrenched in social media, it has become inevitable to have a brand ambassador strategy. A brand ambassador can build strong relationships to increase you brand’s social reach and drive traffic to the places you conduct … Read more
Measuring Effectiveness Of Branded Video Content
Acording to a recent Cisco study, 64% of global internet traffic was video in 2014, and that figure will be at least 80% by 2019. What does this mean for you as a marketer? In the short term, video content … Read more
The Brave New World of Digital Marketing
Today’s customers have many choices to engage with brands and find information relevant to them. Blog posts, direct mail, countless TV channels and endless websites at their disposal. The multichannel trend has become so prevalent that average customers are easily … Read more
The New Customer Journey: Think Local, Act Mobile
Consumers no longer move down a straight “buying path”. Rather, they zig-zag across channels, between devices and locations. The good news is that mobile technology allows marketers to capture consumer attention at various points along the customer journey, whether it’s … Read more
Demystifying Brand Loyalty Among Millenials
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but … Read more
Gain faster ROI from marketing investments
Digital transformation, led by social, mobile, analytics and cloud computing has impacted all levels of businesses, especially the marketing function. While these forces present challenges for CMOs, they also represent a great opportunity to address key imperatives. To meet these … Read more
41 Loyalty Marketing Ideas
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must … Read more