Market Guide for Augmented Reality
Market intelligence managers need to know how augmented reality is evolving as an internal- and external-facing tool. Understanding how AR fits into the technology landscape of digital business, Internet of Things and cognizant computing will help you deliver value with … Read more
Mapping the Value of Your Customer’s Experience
Date: Apr 12, 2016 1:00 EST (10:00PST)Speakers:
Anthony Quiroz, Principal Strategy Analyst, CX, Ethology
Geoffrey Wilcoxson, Principal Strategy Analyst, Ethology
Where Are You On The Path To CX Management Maturity?
Eighty-six percent of companies aspire to be customer experience leaders, but most don’t have the customer experience (CX) management capabilities that they need to achieve that goal. Forrester’s CX management (CXM) maturity model defines the 30 CXM practices that every … Read more
Content Distribution Tips
Distribution is one of the biggest challenges for brands that create content. This guide from Falcon.io has five strategic best practices that will help your content get more reach (and reach the right people), based on lessons from leading brands’ … Read more
How to Achieve Top App Store Search Rankings
App Store Optimization (ASO) is the process of improving various elements of app submission and marketing techniques to help achieve higher ranking in an app store’s search results. With 67% of users reporting that the last app they downloaded was … Read more
The Ultimate Multi-Channel Social Strategy Survival Guide
Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … Read more
What Happened in 2015 That Will Disrupt This Year’s Marketing Plan?
For most B2B marketers, 2015 will be remembered as a year of heroic transition. Digital marketing, SEM, social & mobile customers, and the skills of the marketing team all come into play for what is sure to be a shakeup … Read more
Five Ways Small Businesses Are Powering Growth with Marketing Automation
B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation technology (Gleanster). Marketing automation is a game changer for small businesses working with small marketing and … Read more
Guide to Customer Journey Mapping
A customer journey map illustrates how your customer gets from having a need to buying your product by documenting their tangible interactions with your brand, as well as their intangible thoughts and feelings. Drawing these maps helps you understand how … Read more
How Much of Your Content Marketing is Effective?
Content marketing is having a moment. U.S. companies spent in the neighborhood of 50 billion dollars on content marketing last year, and that number is growing fast. But as the marketing budgets get bigger, so do the stakes. Brands are … Read more
