About
YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, May 2015). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information, visit http://national.yp.com/mobile.
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The New Customer Journey: Think Local, Act Mobile
Consumers no longer move down a straight “buying path”. Rather, they zig-zag across channels, between devices and locations. The good news is that mobile technology allows marketers to capture consumer attention at various points along the customer journey, whether it’s … Read more
Capturing “Near Me” Moments
Smartphone ubiquity has changed the way U.S. consumers communicate with brands. According to ComScore, Consumers now spend more than half of their online time on mobile devices, identifying, researching, and connecting with businesses when they are on-the-go and away from … Read more
Search and the Local-Mobile Consumer: What’s A Marketer to Do?
Date: Dec 3, 2015 1:00 EST (10:00PST)Speakers:
Abid Chaudhry, Senior Director, Industry Strategy & Insight, BIA/Kelsey
Luke Edson, SVP, National Markets, YP
The New Customer Journey: Think Local, Act Mobile
Date: Oct 15, 2015 1:00 EST (10:00PST)Speakers:
Karen Burka, Senior Research Consultant, Third Door Media
Jessica Richards, SVP, General Manager,Socialyse North America, Havas
Luke Edson, SVP, YP Marketing Solutions, YP