The Ultimate Content Strategist Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success

Most content marketers are faced with evangelizing the practice of content marketing while creating a strategic roadmap that ensures success once they start executing.

This isn’t easy. In fact, it’s incredibly difficult, and while there are manybits of advice about how to “do content marketing” effectively, there’s no comprehensive guide for getting started.

That’s why Contently created The Ultimate Content Strategist Playbook, a five-part guide to evangelizing a content marketing program, creating a roadmap to success, and executing and optimizing your content program over the long haul. The guide reveals Contently’s secrets to success. They’ve also tapped the smartest and most successful content marketers to share their insights.

Download the first guide in the series, The Ultimate Content Strategist Playbook: Evangelizing Content and Setting Yourself Up for Success. In this guide you will read about:

  • Why content marketing can lead to success
  • How to define business goals
  • Good content’s impact on SEO
  • and more

Sponsored by Contently
Contently is a technology company that helps enterprise companies create results-driven content by providing them with smart technology, vetted creative talent, and proven methodology. We are a software business built by content creators, and both our products and our philosophy reflect this.