Redefining the Customer Experience
Digital marketing is changing and if Marketers and CMOs don’t adjust their digital marketing strategies accordingly, they will be doomed for failure. In this white paper from AdClarity you will learn: Why the customer must be in the center of … Read more
Guide: Marketing Foundation
Marketing today is seeing a revolution as organizations extend their efforts into the online world to reach their audiences, using automated systems, data analytics and ever-evolving digital tools and tactics. In this free marketing module from Arke Univerity you will learn how … Read more
Global Content Marketing for Enterprise
The field of content marketing is evolving. The name of the game is no longer just about making enough content, but making the right kind of content for the right audience, and doing it consistently well. Companies like IBM, Facebook … Read more
Branding Measurement in Today’s Accountable World: A Tale of Two Marketers
“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … Read more
Why Don’t My Leads Convert?
There are many reasons why organizations should improve their sales and marketing alignment. Cross-functional alignment can account for up to one third of a company’s growth, according to research firm SiriusDecisions. The most successful organizations engage key business stakeholders to … Read more
Algorithms at the Service of Attribution Marketing
The multiplication of marketing channels and devices (computers, mobiles and tablets) concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. It therefore raises the question of how to measure the performance of each marketing channel? … Read more
Winning the Tech Race: How Empowered Customers are Redefining Success in the Tech Industry
THE TECH INDUSTRY IS THE WILD WEST OF OPPORTUNITY The promise of huge payouts and extraordinary valuations has attracted people with deep pockets and great talent into the tech sector. Where there’s money and talent, ferocious competition is never far … Read more
The Content Creation Guide
According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact? This Content Creation Guide from Salesforce Pardot provides step-by-step instructions to help you create … Read more
The Retail Marketer’s Holiday 2015 Playbook
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, … Read more
3 Steps to Choosing the Right Marketing Automation Solution For Your Agency
Finding the right marketing automation solution for your agency can be a challenge. A good platform will help your agency be more effective, but a great platform can do much more – increase efficiency, improve intelligence, expand your reach, enable … Read more
