The Marketing Automation Success Kit

B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. (Forrester Research)

With results like these, it’s no wonder that marketing automation has now amassed widespread interest across industries — in fact, 79% of top-performing companies have been using marketing automation for more than two years. (Gleanster)

So how do you join the ranks of this top percentile? Whether you’re just starting to research marketing automation or you’ve signed a contract and are wondering what to do next, this kit will walk you through a step-by-step guide to ramping up an automation platform and setting yourself up for optimal success.

In five straightforward steps, you’ll learn how to:

  • Prioritize your goals and plan for implementation success
  • Streamline your workflow for a more focused and strategic approach to marketing
  • Drive real results fast, and build out more advanced capabilities as time allows

Sponsored by Salesforce-Pardot

Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.