Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for marketers to build better, lasting relationships with consumers and prospects by consistently delivering content that inspires engagement rather than just begging for conversion.

This guide from Oracle outlines how to start creating the most cohesive, valuable, and frictionless customer experience possible.