IBM Managed Marketing Sevices

Digital transformation, led by social, mobile, analytics and cloud computing has impacted all levels of businesses, especially the marketing function. While these forces present challenges for CMOs, they also represent a great opportunity to address key imperatives.

To meet these challenges, CMOs are seeking a more personalized ‘Solutions-as-a-Service’ that is scalable, adaptable and aligns with their unique requirements of improving customer experience, automation and process elimination while providing many benefits of cloud computing instead of setting up full infrastructure in-house.

This white paper from IBM details the complexities of these challenges and demonstrates how IBM Managed Marketing Services can be an end-to-end solution.