Getting Started with Email Marketing Automation
There’s a reason email is the most commonly automated marketing channel. By leveraging email marketing automation, you can send consistent, customized content to your target audiences while: Reducing hours spent manually scheduling and deploying emails Nurturing potential clients who have … Read more
Meet BIMI: The brand-boosting email security marketers must have for 2021
Date: Jan 14, 2021 1:00 EDT (10:00PDT)Speakers:
Rahul Powar,
CEO,
Red SiftChris Bailey,
VP of Strategy & Business Development,
Entrust
5 Privacy Regulations Marketers Need to Know for 2021
Date: Jan 12, 2020 1:00 EDT (10:00PDT)Speakers:
Parth Trivedi,
Marketing Solutions Engineer,
OneTrust PreferenceChoice™
2020 Email Deliverability Benchmark
Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messages are not reaching the inbox. How … Read more
Personalization Playbook: User Segmentation
Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share … Read more
The Fundamentals of Email Marketing
Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after all, you just need to hit send … Read more
The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era
The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a … Read more
Got Email? Get Brand Protection and Higher Open Rates
Date: Mar 17, 2020 1:00 EDT (10:00PDT)Speakers:
Samantha Iodice, Director, Digital Solutions, Brierley+Partners
David Appelbaum, CMO, Valimail
Building Customer Engagement:
Enterprise organizations struggle with a transactional email creation and revision process that is highly inefficient and excessively complex. In this white paper, Dyspatch explores the causes of those challenges, as well as provides actionable suggestions for resolving them.
Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability
Date: Jan 23, 2020 1:00 EDT (10:00PDT)Speakers:
Jen Cannon, Senior Editor, MarTech Today
,Aprill Mullen, Director of Strategic Insights, SparkPost
