The Fundamentals of Email Marketing

Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after all, you just need to hit send and you are done, right?—Wrong.
Email is actually quite a complex marketing channel. There are a lot of things that could go wrong, and many problems that can go unnoticed unless you have access to the right data and know where to look.
To help you take advantage of the email channel, we created—The Fundamentals of Email Marketing. This guide lays out the foundation of email marketing, giving you the insight you need to understand how email marketing works, including:
  • What are spam filters and how do you pass them?
  • How do you measure email success?
  • How can you optimize your program to avoid the spam filter?
  • And more!

Sponsored by Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Return Path, Trust Assessments, 250ok, GridBuddy Cloud, and Everest – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit and connect with us on LinkedIn, Instagram and Twitter.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.