2020 Email Deliverability Benchmark

Analysis of worldwide inbox and spam placement rates

Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messages are not reaching the inbox. How does your email program compare?
In Validity’s eighth annual deliverability benchmark, they analyzed the performance of over 2 billion email messages sent in 2019 from thousands of senders in over a dozen industries to see how many emails were delivered to the inbox, spam, or blocked altogether.
Download the report to discover:
  • What is deliverability and how it’s measured
  • What can happen to an email after you hit send
  • Globally, how many emails land in the inbox and the spam filter on average
  • Deliverability statistics for 30 individual countries
  • And more!

Sponsored by Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Return Path, Trust Assessments, 250ok, GridBuddy Cloud, and Everest – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram and Twitter.