- The downsides of legacy marketing technologies when it comes to tracking and updating customer consent
- How achieving a unified single customer view with modern martech like a CDP enables efficient data liberation
- Why identity is the core of the new customer engagement model and essential for improving your CX efforts
Sponsored by BlueConic
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe.