The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a negative impact on your bottom line.
This new normal of marketing means all businesses need a new customer engagement model – one that abides by consumer concerns regarding data collection and usage, but also enables them to deliver relevant, real-time, personalized messaging to opted-in prospects and buyers.
In this complimentary eBook from BlueConic, “The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era,” you will discover what your organization must do today to thrive in the increasingly data-conscious, constantly evolving marketing landscape:
- The downsides of legacy marketing technologies when it comes to tracking and updating customer consent
- How achieving a unified single customer view with modern martech like a CDP enables efficient data liberation
- Why identity is the core of the new customer engagement model and essential for improving your CX efforts
Sponsored by BlueConic
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe.