The State of First-Party Marketing Data
To help the industry better understand how marketers are using the breadth of available first-party data and analytics, Invoca surveyed 500 business-to-consumer (B2C) marketers. These practitioners oversee budgets of over $1 million across a range of companies and industries, and … Read more
The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter
Date: Oct 23, 2019 1:00 EDT (10:00PDT)Speakers:
Tom Treanor,Head of Marketing,
Arm Treasure Data
7 New Trends for Better Email and Mobile Marketing
Date: Oct 24, 2019 1:00 EDT (10:00PDT)Speakers:
Michael Trapani, Director of Marketing, Acoustic
Role of ROI in SEO
The success of SEO can be hard to measure because it’s measured in metrics. But the ROI of SEO means you’ll see more leads, more calls, and more revenue. Showing ROI means you’re thinking like a business owner and not … Read more
How to Optimize Your Ad Strategy for Revenue
Measuring ROI from paid marketing is a critical problem a lot of marketers are trying to tackle. Good marketing is not transactional, most marketers know this, but it is easy to forget. ROI is measured along a cycle that could … Read more
Why You Struggle to Sell SEO
At its core, SEO is a solution sale. You’re not just promoting an existing product; instead, you’re actively trying to remedy a client’s pain points with the product itself. Ensuring clients know the value of SEO is key to closing … Read more
2019 Marketing Benchmark Report
How do your campaigns stack up against industry benchmarks? The 2019 Marketing Benchmark Report from Acoustic examines email and mobile marketing messages from several thousand brands to establish industry standards on customer engagement, delivery, and subscriber churn. With this report, you … Read more
Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Date: Oct 8, 2019 1:00 EDT (10:00PDT)Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Adthena
Digital Agencies in 2020: A Glimpse into the Future
The digital agency industry is relatively new and ever-evolving. The increasing rate of change in all things online demands that we adapt to new technology and pioneer new avenues of growth and innovation. This environment of rapid change brings both … Read more
Creating An Omnichannel Experience for B2C Brands
We all know what it feels like to have our customer experience compared to other companies. And if you’re a consumer-facing company competing against brands with a LOT more resources, these comparisons can feel particularly unfair. Maybe one of these … Read more
