The Trouble With Automation and Google Ads

Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to devote to campaign management. Are these strategies all they’re cracked up to be – or should advertisers avoid them altogether?

In this whitepaper, Omnitail takes a look at the most common types of campaign automation, lists their pros and cons, and guides you to the solution that’s right for you and your business.

Sponsored by Omnitail
Omnitail, LLC is an online marketing agency dedicated to providing retail businesses with the highest quality of search engine marketing (SEM), online advertising, data feed optimization (DFO) and multi-channel analytics services available in the marketplace by measuring and optimizing all marketing efforts around powerful KPIs which are indicative of true business impact. By offering adaptive marketing solutions focused on driving incremental profit, we have been able to deliver value where other agencies struggle; by accelerating the growth of customer acquisition through web channels while also providing the measurement, reporting and accountability which C-suite executives and business leaders desire