How to Stand Out in a Crowded Martech Landscape

Date: Oct 3, 2019 1:00 EDT (10:00PDT)

Ginny Marvin, Editor-in-Chief, Third Door Media
Boaz Ram, Head of Technology Partnerships, Datorama, a Salesforce Company
Priti Shah, Director of Business Development, CHEQ

Salesforce Datorama

Have you seen’s latest Martech 5000 infographic? There are now more than 7,000 tools and platforms in the market, having grown more than 300% over the past five years. While it’s exciting to witness this recent, rapid growth, this increasingly crowded space makes it harder than ever for software marketers to stand out from their peers.

So how do you do it?

Join our martech marketing experts, as we discuss brand-building techniques to help you rise above the fray. We’ll explain how you can leverage partnerships to ramp up marketing effectiveness, and save both time and money for you and your customers.

Attend this webinar and learn:

  • Why ‘going it alone’ may not always be your best course of action
  • How to tap into all-important developer communities
  • When app exchanges or marketplaces can help raise brand awareness


Ginny Marvin, Editor-in-Chief, Third Door Media
Ginny manages day-to-day editorial operations across all of Third Door Media’s publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions.

Boaz Ram, Head of Technology Partnerships, Datorama, a Salesforce Company
Boaz has more than 13 years of martech product and partnership experience, and leads technology partnerships at Datorama. His team is responsible for Datorama’s Partner Program and Datorama’s Marketplace ecosystem, working closely with partners, clients and independent developers to leverage the Datorama platform by building solutions that solve all types of marketing analytics use cases.

Priti Shah, Director of Business Development, CHEQ
Priti joined CHEQ earlier this year to help bring new business to the CHEQ portfolio. Priti also handles all technical onboarding and design. She previously worked at MediaMath for five years to help grow its enterprise business for all programmatic channels.

Sponsored by Salesforce Datorama
Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can:

- Automatically connect all their disparate marketing tools and reports in one centralized place.
- Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights.
- Optimize and report on every investment, performance, and outcome across the customer journey.

Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday. Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list. Learn more about how we can help you:

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