The Next Big Thing in Martech: The Data Warehouse
Date: Mar 23, 2023 1:00 EDT (10:00PDT)Speakers:
Scott Brinker,
VP Platform Ecosystem, HubSpotJuan Mendoza,
CEO, The Martech WeeklyTejas Manohar,
Co-founder/Co-CEO of Hightouch
The Modern Customer Data Platform: Why you need one now and what you need to know
Customer data platforms (CDPs) have become more and more a critical part of the MarTech stack. The right CDP is an essential tool to aggregate first-party customer data, create audiences and segments, and activate that data across the multiple touchpoints … Read more
3 Ways to Strengthen Customer Relationships and Drive Revenue
Date: Mar 7, 2023 1:00 EDT (10:00PDT)Speakers:
Austin Sandmeyer,
Lifecycle Marketing Manager
Master the CX Trifecta in 2023: Data, Content & Tech
Date: Feb 23, 2023 1:00 EDT (10:00PDT)Speakers:
Tom Bianchi,
Vice President, Corporate Marketing, EMEA Marketing, AcquiaTom Phethean,
Digital Customer Experience CTO, CapgeminiJudd Mercer, VP - Creative Strategy, Elevated ThirdPaul Stadnyk,
Senior Creative Director, Co Star
Keep Customers Engaged All Year Long
Date: Feb 21, 2023 1:00 EDT (10:00PDT)Speakers:
Kate Richardson,
Director of Customer Retention Marketing at Artifact UprisingToby Yuen,
Customer Success Manager at Blueshift
Powering Personalization Through Customer Data
Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s … Read more
How To Leverage Customer Data For A Strategic Competitive Advantage
Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. To get actionable insights … Read more
Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle
Date: Dec 15, 2022 1:00 EDT (10:00PDT)Speakers:
Jason Langsner,
Senior Product Manager, WaPo360
Tamara Gruzbard,
VP of Strategic Services, ActionIQ
Consumer Loyalty Trends to Watch that Make or Break Brand Relationships
Date: Oct 11, 2022 1:00 EDT (10:00PDT)Speakers:
James Riess,
Senior Vice President, Strategy & Insights, Merkle Michela Baxter,
VP, Practice Development, Merkle Michelle Grant, Director,
Strategy and Insights, Retail and Consumer Goods, Salesforce
How to Decide to Build or Buy: A Customer Data Management Checklist
Date: Sep 22, 2022 1:00 EDT (10:00PDT)Speakers:
Jake Athey,
VP Marketing & Customer Experience, Widen, An Acquia CompanyAlex Dal Canto,
Senior Director of Product Marketing, Acquia