Resource Library: Featured

webcast

Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle

Date: Dec 15, 2022 1:00 EDT (10:00PDT)

Speakers:
Jason Langsner, Senior Product Manager, WaPo360
Tamara Gruzbard, VP of Strategic Services, ActionIQ


webcast

Consumer Loyalty Trends to Watch that Make or Break Brand Relationships

Date: Oct 11, 2022 1:00 EDT (10:00PDT)

Speakers:
James Riess, Senior Vice President, Strategy & Insights, Merkle
Michela Baxter, VP, Practice Development, Merkle
Michelle Grant, Director, Strategy and Insights, Retail and Consumer Goods, Salesforce


webcast

How to Decide to Build or Buy: A Customer Data Management Checklist

Date: Sep 22, 2022 1:00 EDT (10:00PDT)

Speakers:
Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company
Alex Dal Canto, Senior Director of Product Marketing, Acquia


webcast

Get Started on Improving Your Customer Journey Experience

Date: Apr 26, 2022 1:00 EDT (10:00PDT)

Speakers:
Neta-Lee Katz, Head of Marketing Tech Ops, Shutterfly
George Phipps, Director of Product Marketing, ActionIQ


whitepaper

2022 CDP Buyer’s Guide

There are many customer data platforms (CDP) out there. Trying to figure out which solution is right for you can be a daunting task. To that point, Simon Data put together this CDP Buyer’s Guide to help navigate the complex … read more »


whitepaper

2022 State of Customer Data Report

Third-party data is quickly becoming obsolete as privacy regulations and protections amass. The best way to protect yourself from these changes is by collecting your own data. This customer data report will look at trends around customer data. Focusing on … read more »


whitepaper

Why Your Customer Data Platform Should Be Your Data Warehouse

Today every vendor in Martech is trying to sell a SaaS tool with the common promise of offering a single view of the customer. For years, companies have turned to CDPs in an attempt to realize the full value of … read more »


whitepaper

The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data

Today every vendor in Martech is trying to sell a SaaS tool with the common promise of offering a single view of the customer. For years, companies have turned to CDPs in an attempt to realize the full value of … read more »


whitepaper

Elevating Brand Success Through Customer Data Management

Creating a true, single view of each customer isn’t easy. It requires connecting disparate data sources and ensuring the data within those sources is accurate, fresh, and easily accessible across all business units. Yet creating a single customer view is … read more »


whitepaper

Transforming Customer Data into Insights

Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion … read more »