Resource Library: Featured


The Personalization Framework: Building Blocks for Exceptional Customer Experiences

Date: Jun 13, 2024 1:00 EDT (10:00PDT)

John Nash, Chief Marketing and Strategy Officer, Redpoint Global


2024 State of Loyalty Report

A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. That’s why Marigold created a comprehensive report for all things … Read more »


Enterprise Customer Experience Management Platforms: A Marketer’s Guide

At a time when stakes have never been higher, and new brands are just a click away, the most successful brands are employing all the tools at their disposal to ensure that current customers and prospects have the best possible experiences with their brands at all touchpoints. Read more »


The Marketers First-Party Data Checklist

As the era of third-party cookies draws to a close, the significance of utilizing first-party data amplifies for strategic marketing. This checklist equips you with the essential framework to harness the power of first-party data effectively. “The Marketers First-Party Data … Read more »


State of Digital Customer Experience: Focus on Retail

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses … Read more »


Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical

Date: Apr 25, 2024 1:00 EDT (10:00PDT)

Jon Tejeda, Director Of Sales, AtData
Reagan Gordon, Relationship Manager-Marketing Automation, Zirous
Jake Eggers, Marketing Technology-Project Manager, Zirous


Data-Driven Healthcare Experiences

Attitudes towards healthcare are changing. Consumers, healthcare providers, and even insurers are taking a much more proactive approach to health, seeking to identify conditions earlier than ever and taking steps to improve overall wellness. Across the mental and physical health … Read more »


How To Achieve Personalization At Scale In Financial Services

Adobe commissioned Incisiv to assess the state of personalisation in the financial services industry. The study was designed to understand how firms: Incisiv conducted an extensive survey and executive interviews to gather critical insights and also built a framework to … Read more »


Orchestrating The Customer Journey For Retail Success

As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at different times that orchestrating a harmonious shopper’s journey can be challenging. Like a conductor setting the … Read more »


Deepening The Database

For years, we’ve witnessed a shift in the digital economy— consumers value experiences over products. And more than ever, they’re looking for experiences to be tailored to their unique needs. Customers expect high-quality, digitally driven experiences and self-service options across … Read more »

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