Resource Library: Featured

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Build or buy: Choose your own CDP adventure

Unlock the potential of personalized customer experiences with Customer.io’s ebook “Build or buy: Choose your own CDP adventure.” Dive into the world of customer data platforms (CDPs) and learn how they can transform your data into actionable insights. A CDP aggregates customer data … Read more »


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The B2B Outlook on Marketing Data Quality

B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on … Read more »


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Your Customer Data Roadmap to Staying Ahead of the Competition

Date: Jun 15, 2023 1:00 EDT (10:00PDT)

Speakers:
John Nash, Chief Marketing and Strategy Officer, Redpoint Global
Beth Scagnoli, VP of Product Management, Redpoint Global


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Data Down the Drain? CDPs Bring Value to an Underutilized Asset

Date: May 23, 2023 1:00 EDT (10:00PDT)

Speakers:
Alex Sarson, Pre-Sales Consultant, BlueConic
Craig Howard, Chief Solution Architect, Actable


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The Composable Customer Data Platform: How it supports next-gen customer experiences

Revolutionize customer experiences with a Composable Customer Data Platform (CDP) and Next Best Action (NBA) insights. In this joint white paper with Databricks, Snowplow explores the powerful concept of NBA, utilizing data and analytics to personalize customer interactions in real-time. Elevate … Read more »


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How To Power Next Best Action with First-Party Customer Data

Date: May 9, 2023 1:00 EDT (10:00PDT)

Speakers:
Mike Maloney, Chief Data Officer, Field, North America at Snowplow
Dan Morris, Sr. Director, Industry Solutions - Communications, Media & Entertainment, Databricks


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Harnessing the Power of Customer Data to Stay Ahead of the Competition

Date: Apr 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Karen Naves, SVP Global Demand Gen, Tealium


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Get to the Heart of Customer Experience With Data that Delivers

Date: Apr 25, 2023 1:00 EDT (10:00PDT)

Speakers:
Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce
Lora Schordock, VP of Business Development at Acxiom


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The Next Big Thing in Martech: The Data Warehouse

Date: Mar 23, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, VP Platform Ecosystem, HubSpot
Juan Mendoza, CEO, The Martech Weekly
Tejas Manohar, Co-founder/Co-CEO of Hightouch


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The Modern Customer Data Platform: Why you need one now and what you need to know

Customer data platforms (CDPs) have become more and more a critical part of the MarTech stack. The right CDP is an essential tool to aggregate first-party customer data, create audiences and segments, and activate that data across the multiple touchpoints … Read more »


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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.