Resource Library: Featured

webcast

Get Started on Improving Your Customer Journey Experience

Date: Apr 26, 2022 1:00 EDT (10:00PDT)

Speakers:
Neta-Lee Katz, Head of Marketing Tech Ops, Shutterfly
George Phipps, Director of Product Marketing, ActionIQ


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2022 CDP Buyer’s Guide

There are many customer data platforms (CDP) out there. Trying to figure out which solution is right for you can be a daunting task. To that point, Simon Data put together this CDP Buyer’s Guide to help navigate the complex … read more »


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2022 State of Customer Data Report

Third-party data is quickly becoming obsolete as privacy regulations and protections amass. The best way to protect yourself from these changes is by collecting your own data. This customer data report will look at trends around customer data. Focusing on … read more »


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Why Your Customer Data Platform Should Be Your Data Warehouse

Today every vendor in Martech is trying to sell a SaaS tool with the common promise of offering a single view of the customer. For years, companies have turned to CDPs in an attempt to realize the full value of … read more »


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The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data

Today every vendor in Martech is trying to sell a SaaS tool with the common promise of offering a single view of the customer. For years, companies have turned to CDPs in an attempt to realize the full value of … read more »


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Elevating Brand Success Through Customer Data Management

Creating a true, single view of each customer isn’t easy. It requires connecting disparate data sources and ensuring the data within those sources is accurate, fresh, and easily accessible across all business units. Yet creating a single customer view is … read more »


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Transforming Customer Data into Insights

Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion … read more »


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A Marketer’s Guide to Customer Data Platforms

Customer Data Platforms are a hot topic in the world of marketing technology but with so many options out there it can be confusing when looking for the perfect solution to unify your data from multiple systems. A Marketer’s Guide … read more »