Data Down the Drain? CDPs Bring Value to an Underutilized Asset

Date: May 23, 2023 1:00 EDT (10:00PDT)

Alex Sarson, Pre-Sales Consultant, BlueConic
Craig Howard, Chief Solution Architect, Actable

Economic factors and post-pandemic digital consumption make it imperative for Marketers to have a 360-view of their customers to improve the customer journey and protect their privacy. Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack.

The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.

So where do we go from here? In this webinar, we’ll explore:

  • Why customer data platforms are a must-have solution
  • How Marketers connect the dots between business expectations and the reality of CDP solutions
  • The biggest challenges when vetting, investing and using CDP technology
  • How companies like HEINEKEN USA and VF Corporation realize the full value of their CDP implementation

 Watch now 

Sponsored by BlueConic
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe.