Your Customer Data Roadmap to Staying Ahead of the Competition

Date: Jun 15, 2023 1:00 EDT (10:00PDT)

John Nash, Chief Marketing and Strategy Officer, Redpoint Global
Beth Scagnoli, VP of Product Management, Redpoint Global

First-party data plays a critical role in creating personalized and exceptional customer experiences.

The right Customer Data Platform (CDP) will empower and enable brands with valuable insights into their customers’ engagement, behavioral and transactional preferences. Understanding the intricacies of customers’ preferences and utilizing the customer data effectively will be a game-changer in the delivery of a remarkable CX where all brands are vying for customer attention and loyalty.

Join Redpoint Global’s John Nash, CMSO, and Beth Scagnoli, VP of Product Management, as they discuss the considerations to stay ahead of the competition. Areas they will explore include:

  • Whether your customer data solution needs identity resolution.
  • The data solutions that benefit your marketing strategy and drive ROI.
  • Real-world examples that show how to harness the power of customer data.

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Sponsored by Redpoint
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering the perfect customer experience – more engaging, highly personalized moments, relevant next-best actions, and tangible ROI—this is how leading marketers lead markets. To learn more, visit