5 Best Practices for Bringing Together All Your Marketing Data

Drive personalization and increase customer lifetime value by overcoming the fragmented-data problem

For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint contributes to a purchase or conversion, and machine-learning algorithms that enhance customer experiences. But if marketing organizations fail to unify their customer data as a starting point, they would fail to achieve these goals at scale.

This ebook describes five best practices to help unify marketing data and make it actionable for high-priority marketing programs. You will learn how to:

  • Implement a holistic data strategy instead of addressing one issue at a time
  • Identify which data sources are essential and set up optimal methods for integration
  • Store the data in a platform that can support all analytics and customer engagement needs
  • Ensure that marketing data is accessible to nontechnical users across the company instead of limiting access to data scientists and analysts
  • Determine which data-driven initiatives are most important and ensure the organization is aligned on them

Sponsored by Snowflake
Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Snowflake.com.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.