Harness Your First-Party Data For Customer Acquisition & Conversion

Date: Sep 13, 2022 1:00 EDT (10:00PDT)

Speakers:
Christina Dalton, VP, Acquisition & Conversion, Hearst
Justin DeBrabant, SVP, Product, ActionIQ

The deprecation of third-party cookies is already fundamentally changing how brands reach individuals and, at least initially, reducing their understanding of consumer behavior and increasing the need for marketers to be more adaptable and agile. This means leveraging technology to test, learn and adapt acquisition strategies quickly.

Join us as ActionIQ and Hearst’s VP of Acquisition & Conversion discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and eCommerce products.

You’ll learn:

  • How Hearst maximizes the power of audience intelligence and consumer insights to drive subscriber growth
  • Tools and technology that enable the growth and activation of first-party customer data to improve content and commerce experiences
  • Strategies to drive effective targeting and increase conversion

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Sponsored by ActionIQ
ActionIQ is a customer data platform that helps enterprise brands align people, technology and processes to deliver exceptional customer experiences across every touchpoint.