Designing the insight-driven brand begins with data advocacy

Changes brought about by GDPR and CCPA has led to significant third-party cookie changes.

As the demand for consumer privacy continues to grow, and as third-party cookies continue to crumble, marketers need to look at data privacy in a new way. Consent-minded marketers can use this opportunity to foster a relationship of trust with their consumers through Data Advocacy Panels that help drive high-value customer engagement.
Download this guide from Lytics to learn:

  • The importance of, and relationship between, ‘consumer consent’ and ‘value exchange,’ according to Google’s VP of CPG
  • Why and how first-party data done right can help drive more meaningful, high-value consumer engagement
  • Tips for maintaining privacy-first regulatory compliance and implementing a Data Advocacy Panel

Sponsored by Lytics
Lytics customer data platform enables marketers to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with our advanced data science and machine learning decision engine. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics help them thrive. Their customers include General Mills, Live Nation, Nestle Purina, Industry Dive and Yamaha.