Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads.

This report shows marketers how to leverage DISQO’s normative benchmarks to see how social media channels compare to overarching multi-channel campaigns on a myriad of attitudinal and behavioral lift metrics. These benchmarks aid marketers in identifying the specific KPIs where social placements can have outsized ad impacts.