Assessing Ad Impact In Social Media

Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads.

This report shows marketers how to leverage DISQO’s normative benchmarks to see how social media channels compare to overarching multi-channel campaigns on a myriad of attitudinal and behavioral lift metrics. These benchmarks aid marketers in identifying the specific KPIs where social placements can have outsized ad impacts.

Sponsored by DISQO
DISQO is the CX intelligence platform for understanding every customer experience. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO’s insights, agile testing and advertising measurement products are powered by millions of consumers on the industry’s largest opt-in consumer data platform.