Harness Your First-Party Data For Customer Acquisition & Conversion
Date: Sep 13, 2022 1:00 EDT (10:00PDT)Speakers:
Christina Dalton,
VP, Acquisition & Conversion, HearstJustin DeBrabant,
SVP, Product, ActionIQ
SEO Recon: The What, Why, and How for Building Amazing Links
Date: Aug 23, 2022 1:00 EDT (10:00PDT)Speakers:
Kyle Ochsner,
Research Team Manager, Page One PowerDevin Boudreaux,
SEO Client Strategist in Research, Page One PowerTyler Bain, Project Manager, Page One Power
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Learn more. Read more
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
To ensure that customers and prospects have the ideal interactions at every touchpoint, marketers first need in-depth information about the journey buyers navigate on their way to making a purchase, as well as how they interact post-purchase. Learn more. Read more
5 Best Practices for Bringing Together All Your Marketing Data
For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint contributes to a purchase or conversion, and machine-learning algorithms that enhance customer experiences. But … Read more
Designing the insight-driven brand begins with data advocacy
As the demand for consumer privacy continues to grow, and as third-party cookies continue to crumble, marketers need to look at data privacy in a new way. Consent-minded marketers can use this opportunity to foster a relationship of trust with … Read more
Use Data to Create Next-Level Customer Experiences at Scale
Date: Jul 19, 2022 1:00 EDT (10:00PDT)Speakers:
Luisa Franson,
Product Marketing Manager, North America, MoEngage
Meagan White,
North America Marketing and Sales Lead, MoEngage
The Ultimate Guide to Calculating Marketing Campaign ROI
Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data … Read more
Moving From Basic to Advanced Marketing Analytics
Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales, and reduce churn. But companies face several hurdles when trying to transition to advanced analytics, including siloed data and reliance … Read more
Benchmark Your Social Media Performance For a Competitive Edge
Date: Jun 9, 2022 1:00 EDT (10:00PDT)Speakers:
Seth Bridges,
Founder, Head of Product & Marketing at Rival IQMike Baglietto,
Global Head of Market Insights at NetBase Quid
