The Secret to Influencer Marketing ROI & Attribution
Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more
Demystifying ‘Incrementality’ for Marketing Success
Date: Apr 18, 2023 1:00 EDT (10:00PDT)Speakers:
Shaubhik Ray,
Senior Director, Digital Analytics, iQuanti
Maximizing ROAS Through Reduced Latency and Silo Removal
Date: Mar 14, 2023 1:00 EDT (10:00PDT)Speakers:
David Wells,
Industry Principal, Media, Entertainment & Advertising, Snowflake
Anthony Gianastasio,
Head of Analytics, Digital VirgoJordan Peck,
Principal Data Strategist, SnowplowMike Maloney
Chief Data Officer, Field, North America, Snowplow
GA4 Preparation Guide
You are likely aware that Google is sunsetting Universal Analytics on July 1st. This means all advertisers using that platform for data and measurement will need to be fully configured and comfortable using GA4 in advance of this date. The … Read more
Attribution 101: A Guide to True Multi-Touch Attribution
In this white paper, Snowplow covers what marketing attribution is, why it’s so important and how to decide on the right attribution model(s) for your business. Download the white paper to learn:
101 Guide to Marketing Attribution
Download this whitepaper to deep-dive into: Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers … Read more
The Advanced Guide to Marketing Attribution
Following Snowplow’s Attribution 101 white paper, this guide aims to help technical teams take their marketing attribution to the next level. This guide explores the challenges to marketing attribution, the best approaches to attribution modeling and walk through an example you can … Read more
Build a Winning Marketing Attribution Framework
Date: Mar 9, 2023 1:00 EDT (10:00PDT)Speakers:
Nani Shaffer,
CMO, Channel99Ashley Long, Director, GTM Operations and Forecasting, Demandbase
Kickstart Your First-Party Data Strategy
Date: Feb 14, 2023 1:00 EDT (10:00PDT)Speakers:
Salman Ladha,
Senior Product Marketing Manager for Customer Identity
Assessing Ad Impact In Social Media
Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads. This report shows marketers how … Read more
