Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience
Date: Dec 5, 2019 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca
The Search Marketer’s Playbook for Offline Conversions
According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. Consumers have a desire … Read more
The Home Services Marketer’s Guide to Call Analytics
Consumers shopping for home services call the provider to ask questions and schedule appointments. This new ebook from call analytics provider DialogTech explains how home service marketers can use data from callers to: Optimize for the channels, ads, and keywords … Read more
The Insurance Marketer’s Guide to Call Analytics
Most consumers call and speak to insurance providers during the purchase process. And those callers convert to policies at the highest rates. This new ebook from call analytics provider DialogTech explains how insurance marketers can use data from callers to: … Read more
The Automotive Marketer’s Guide to Call Analytics
Many consumers who research vehicles online convert by calling the retailer. Those callers often convert to test drives and sales at the high rates. This new ebook from call analytics provider DialogTech explains how OEMs and auto retailers can use … Read more
The Auto Parts & Service Marketer’s Guide to Call Analytics
For the auto aftermarket, both digital and offline marketing generate inbound calls. And those callers often convert to customers at the highest rates. This new ebook from call analytics provider DialogTech explains how you can use data from callers to: … Read more
The 10 Call Analytics Reports That Will Change Your Marketing
If phone calls are important to your business, having the right analytics on callers is critical to the success of your search marketing. This new ebook shows 10 advanced call tracking and analytics reports you can use to significantly increase … Read more
Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers
Date: Sep 19, 2019 1:00 EDT (10:00PDT)Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca
The Call Tracking Study Guide for Marketers
This 45 page, in-depth guide from Invoca gives the reader a comprehensive understanding of call tracking. Divided into four easy-to-follow sections, this guide is for the experienced and inexperienced call tracking marketers. Intro to Call Tracking & Analytics Advanced Call … Read more
Finding Success With Attribution and Call Tracking
Consumers interact with brands and products online and off; through social media and email campaigns; by bouncing in and out of landing pages; with phone calls, mobile apps, and any number of other channels. It’s a lot to track and … Read more
