Finding Success With Attribution and Call Tracking

Customer journeys are complex.

Consumers interact with brands and products online and off; through social media and email campaigns; by bouncing in and out of landing pages; with phone calls, mobile apps, and any number of other channels.
It’s a lot to track and it’s tough to reach a place of total understanding. Yet, gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars.
In this guide, CallTrackingMetrics presents a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain a complete picture of the marketing journey.

Sponsored by CallTrackingMetrics
CallTrackingMetrics’s award winning phone system provides thousands of businesses around the world the tools they need to track, manage and optimize their phone calls so they can increase conversions. From understanding what advertising campaigns are generating phone calls to routing and monitoring calls for their call center, businesses are able to transform phone communication into powerful intelligence for their organization. CallTrackingMetrics offers tracking phone numbers in 60+ countries, call center routing capabilities, and advanced reporting tying each call back to exact advertisements.