For this white paper, Criteo commissioned Forrester Consulting to evaluate recent trends in paid search marketing. Then to further explore this trend, Forrester developed a hypothesis that paid search marketing is getting more complicated and that retail marketers must adapt with the help of tech and agency partners in order to keep up with additional paid search capabilities.
In conducting an online survey and six in-depth interviews with 186 retail marketing decision-makers, Forrester found that paid search is more complicated today than it ever has been, while continuing to dominate retail marketers’ digital budgets.
Download the white paper to learn more.
Sponsored by Criteo
Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,500 employees in more than 30 offices across the Americas, EMEA and Asia-Pacific, serving over 15,000 advertisers worldwide and with direct relationships with thousands of publishers.