Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EST (10:00PST)

Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV.

Join our paid search experts to understand how people-based search marketing, using Google Customer Match, can help you optimize your bid strategies, target or suppress certain audiences, and customize ad copy and promotions.

Attend this webinar and learn:

  • What “People-Based Search Marketing” is and why it’s so powerful.
  • Tips for maximizing Google Customer Match scale and performance.
  • How CustomInk is integrating a people-based approach to its search marketing.


Katherine Flood, Search Program Manager, CustomInk
Katherine Flood is a data-driven search and digital marketer with over nine years of experience managing SEM for consumer-facing brands. At CustomInk, a leading provider of custom apparel and accessories for groups and occasions, she manages the strategy and optimization for paid marketing efforts across Google, Bing, and Yahoo.

Lisa Rapp, Director of Brand Product Marketing, LiveRamp
Lisa Rapp’s career has been focused on people-based marketing – both offline and online. Prior to her current position, Lisa ran Acxiom’s Identity Resolution portfolio focused on CRM. She has extensive experience with consumer data, and has keen insights in the areas of business strategy, strategic marketing, and data solutions.

Sponsored by LiveRamp
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company (Nasdaq: ACXM), delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit

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