Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EST (10:00PST)

Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp

LiveRamp

Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV.

Join our paid search experts to understand how people-based search marketing, using Google Customer Match, can help you optimize your bid strategies, target or suppress certain audiences, and customize ad copy and promotions.

Attend this webinar and learn:

  • What “People-Based Search Marketing” is and why it’s so powerful.
  • Tips for maximizing Google Customer Match scale and performance.
  • How CustomInk is integrating a people-based approach to its search marketing.

Speakers:

Katherine Flood, Search Program Manager, CustomInk
Katherine Flood is a data-driven search and digital marketer with over nine years of experience managing SEM for consumer-facing brands. At CustomInk, a leading provider of custom apparel and accessories for groups and occasions, she manages the strategy and optimization for paid marketing efforts across Google, Bing, and Yahoo.

Lisa Rapp, Director of Brand Product Marketing, LiveRamp
Lisa Rapp’s career has been focused on people-based marketing – both offline and online. Prior to her current position, Lisa ran Acxiom’s Identity Resolution portfolio focused on CRM. She has extensive experience with consumer data, and has keen insights in the areas of business strategy, strategic marketing, and data solutions.

Sponsored by LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases— within organizations, between brands, and across its premier global network of top- quality partners.

Related resources: Advertising, Agencies, DMD Sidebar, Featured, Featured, Marketing General, Multi-channel, PPC, Search Advertising, Search Marketing, Webcasts Sidebar.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Digital Marketing Depot is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 800 Boylston Street, Suite 2475, Boston, MA USA 02199. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.