Accelerated Mobile Pages (AMP): IS faster better?

Date: Sep 7, 2017 1:00 EDT (10:00PDT)

Speakers:
John Shehata, Vice President, SEO, Conde Nast
Aleyda Solis, International SEO Consultant, Orainti
Adam Young, CEO and Founder, Event Tickets Center

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve webpage speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption. But how easy is AMP to implement? And what are the bottom-line gains or losses that can result for brands?

Join Third Door Media moderators Michelle Robbins, Editor-in-Chief and SVP, Content, and Ginny Marvin, Associate Editor, for a lively Q&A roundtable with our panel of SEO and SEM experts. You’ll hear case studies from a large publisher, an ecommerce site, and a technical SEO, and learn exclusive results from a recent Search Engine Land AMP survey.

Attend this webinar and learn:

  • AMP implementation techniques, display issues, and measurement capabilities.
  • Whether AMP is the smart strategy for ecommerce sites.
  • Unbiased search marketer experiences with AMP from Search Engine Land’s latest survey.

Speakers:

John Shehata, Vice President, SEO, Conde Nast
John has 14 years of experience managing SEO, social media, and paid search campaigns for top national brands and Fortune 500 companies. At Conde Nast, he manages search optimization for top publishing brands including Wired, Epicurious, Glamour, Vanity Fair, and Vogue. He is recognized in particular for his SEO strategies for news and his SEO technical skills.

Aleyda Solis, International SEO Consultant, Orainti
With more than eight years of experience doing SEO processes for European, American, and Latin American companies, Aleyda helps companies grow their organic search visibility, relevant search traffic, and conversions in complex environments. She was one of Business Insider’s ‘50 Online Marketing Influencers to Watch’ in 2016.

Adam Young, CEO and Founder, Event Tickets Center
Considered a pioneer in online advertising, Adam launched Event Tickets Center in 2005 with a $100 investment. He has led the company as it has served more than two million customers. He began his career as an accountant in the manufacturing industry before he transitioned to pay-per-click advertising in 2003.

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