2 Lights to Guide Your Google Paid Search Path to Success in 2022
Date: Dec 9, 2021 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
5 Tips to Max your Google Ads Search Spend Efficiency and Grow
Date: Oct 5, 2021 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing, Adthena
Killer Paid Search Tactics That Every Marketer Needs to Know
Date: Aug 10, 2021 1:00 EDT (10:00PDT)Speakers:
Blair Symes
Sr. Director, Product Marketing, Invoca Jessica Stein
Director, Search Marketing, Media Experts
This Time It’s Personal: The Enterprise Guide to Personalization at Scale
Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … Read more
When the Third-Party Cookie Party is Over
Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … Read more
How to Measure Google’s E-A-T Criteria and Improve Your Organic Results
Date: Jun 10, 2021 1:00 EDT (10:00PDT)Speakers:
Ajay Rama
Senior Vice President, Products, iQuanti
Consent Beyond Cookies: How You Can Authentically Build Audience Trust
Date: Nov 19, 2020 1:00 EDT (10:00PDT)Speakers:
Claire Feeney, Product Marketing Manager at OneTrust, PreferenceChoiceZachary Faruque, Offering Analyst at OneTrust, PreferenceChoice
Forecasting Paid Search Spend & Sales with a Square Root Model
What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In … Read more
Fight Back Against the Competition with Your Google Shopping Ads this Holiday Season
Date: Oct 20, 2020 1:00 EDT (10:00PDT)Speakers:
Tony Verre,
VP of eCommerce,
The Integer GroupDavid Forman,
Director of US Sales
Adthena
How to Make Search the Driving Force in This ‘New Normal’
Date: Sep 1, 2020 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher, VP of Marketing, AdthenaGinny Marvin, Editor-in-Chief, Search Engine Land