This Time It’s Personal: The Enterprise Guide to Personalization at Scale

Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them.
Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% of customers, and 90% of revenue from the top 20%, it’s critical to find ways to retain your best customers and find more like them. That’s where personalization is a powerful advantage: it helps you craft experiences that speak to customers as individuals, building lasting relationships with your brand.
With all the buzz surrounding personalization, it can seem like the goal in and of itself. But in fact it’s a means to an end.
That’s why Amperity wrote This Time It’s Personal: The Enterprise Guide to Personalization at Scale, to help you plan for new initiatives or steer efforts already in motion.
In the guide you’ll learn:
  • Three fundamentals of personalization at scale
  • How to get started
  • How Alaska Airlines uses personalization to drive revenue
  • Common pitfalls of personalization initiatives
  • The technical capabilities needed to power personalization
Download the guide, to get on track to deliver personalized experiences to your customers.

Sponsored by Amperity
Amperity is the only CDP that takes a comprehensive approach to helping you use data to serve your customers. Our suite of enterprise-grade products addresses the full spectrum of customer data challenges, from identity resolution to assembling and accessing the elusive customer 360 to uncovering and activating the customer intelligence that matters. Amperity puts you on a fast track to customer-centricity, builds trust, and improves organizational alignment and collaboration. Give us 30 days to show how customer data can change your business. Our platform enables organizations to take control of their customer data, systematically improve customer relationships, and foster brand loyalty. We provide the power, flexibility, trust, and expertise to overcome the most daunting roadblocks on the path to customer centricity at scale.