There’s a lot of talk about consent and cookies these days, and for good reason. Privacy expectations are expanding as browsers are moving away from third-party cookies.
Capturing user consent is becoming increasingly important for marketers – not only to ensure you’re being compliant with data privacy laws, but also to boost your audiences’ experience and keep your customers’ best interests front-and-center.
Marketers can start to plan for consent beyond cookies to build better customer relationships. In this 45-minute session, learn how to authentically build trust with your customers through a focus on transparency. We dive into where to capture user consent beyond cookies, including offline and in-person, and through web forms, email subscriptions, and opt-ins.
Sponsored by OneTrust
OneTrust unlocks every company’s potential to thrive by doing what’s good for people and the planet. Whether you’re a small company or a large enterprise, our market-defining Trust Intelligence Platform connects data, teams, and processes—so you can collaborate seamlessly and put trust at the center of operations and culture.