From Information to Audiences: The Emerging Marketing Data Use Cases

IBM

Technology has fundamentally advanced the creation of what many call “big data.” And the use of marketing data is evolving as rapidly as the technology driving it.

For marketers, the proliferation of data has created the ability to better understand consumers, seamlessly match ìright-timeî offers to their needs and optimize the management of profitable, long-term customer relationships.

This white paper produced in conjunction with the Interactive Advertising Bureau and sponsored by IBM explores four data-driven use cases (audience optimization, channel optimization, advertising yield management and targeted media buying) that collectively represent how to leverage the potential of “big” marketing data.

Download this whitepaper to learn about:

  • Rules-driven integration of disparate data sets
  • Improved operating infrastructures
  • A strong network of data-centric technology and service partners
  • Marketing data governance

Sponsored by IBM

Related resources: White Papers.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Digital Marketing Depot is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 800 Boylston Street, Suite 2475, Boston, MA USA 02199. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.