Who’s in Charge? Realigning Organizations for the Digital Age

Date: Apr 23, 2013 1:00 EST (10:00PST)

Speakers:

Moderator: Chris Sherman, Executive Editor, Search Engine Land
Panelists:
Sameer Khan, Marketing, Analytics & Tech Leader, Rackspace
Randy Gelfand, Web Analytics Program Manager at IBM
Scott Nickels, SEO Evangelist, Online Marketing Strategist, Search Marketer

IBM

Has your organization made the shift to a philosophy that is able to effectively compete in the Digital Age?

Having the right strategies and teams in place that can quickly act on real time information is as important as the digital analytics technology that provides the customer insight. In this session, discover the key characteristics of an action-oriented culture that can optimize digital marketing and see how leading companies used their analytics investment to drive success.

Attendees of this webcast will take away:

  • Telltale signs of organizational challenges when implementing digital analytics technology
  • How to make the most of your marketing staff’s skills and experience
  • How other organizations have made the shift successfully

Sponsored by IBM

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.