The Forrester Wave™: Customer Analytics Solutions, Q1 2016

The 11 Providers That Matter Most and How They Stack Up

In Forrester’s 33-criteria evaluation of customer analytics vendors, they identified the 11 most significant software providers in this category – Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney Bowes, SAP, SAS, and Teradata – and researched, analyzed and scored them.

This evaluation details their findings about how well each vendor fulfills Forrester’s critera and where each vendor stands in relation to each other. This report will help customer insights professionals and marketers make the right choice for their customer analytics needs.

Sponsored by IBM